GSX-S1000GX to Copenhagen
Tasked with generating more coverage and exposure for Suzuki’s GSX-S1000GX, we planned and plotted a media ride to Copenhagen, Denmark, which also included a brief hop into Sweden via the Oresund Bridge.
By embarking a trip from the left field, we were able to get a number of key editors and press along from core sector titles, as well as a selection of influencers, too, to give the bike a coverage boost. Motocom staff organised and planned the event, led the ride, and captured photography and video for the assembled guests.