Guerrilla Launch
Royal Enfield turned to Motocom to manage and oversee all media content for its biggest global launch to date.
Launching the all-new Guerrilla 450 Motocom assembled a 45-strong content team in Barcelona. Working alongside the global central team, Motocom recce'd the locations in advance of the launch before coordinating a comprehensive pre-shoot and the eventual launch programme that saw more than 150 attendees catered for, with all content delivered to media by the very next morning.